REVIEW: Too Faced Born This Way Concealer


Too Faced Born This Way Concealer

Hello, beauty lovers! If you watched my GenBeauty Toronto Haul video (or any other attendee’s video), then you would know that I received a full sized product of the Too Faced Cosmetics new Born This Way Concealer. This is supposed to be a radiant concealer that is formulated with coconut water to give a hydrating punch to the skin.

While at GenBeauty, I got properly matched to my color, and I ended up walking away with Light Medium. Below is a comparison swatch including two of my other go-to concealers, NARS Radiant Creamy Concealer in Custard and Urban Decay Naked Skin Concealer in Light Neutral. You can notice how yellow the Too Faced concealer color is compared to the other two swatches.

Too Faced Born This Way Concealer Swatch Comparisons

Below, you can see how wonderfully the concealer blends into the skin. It adds coverage, but it’s not cakey. My left eye has only concealer while my right eye in the picture below is completely naked.

Too Faced Born This Way Concealer

To give myself a better comparison, I paired the concealer with my current go-to under-eye color corrector, Urban Decay Naked Skin Color Corrector in Peach. In the picture below, we still have just the concealer on my left eye, but I have layered it with the color corrector on the right eye.

Too Faced Born This Way Concealer

Of course, I need to show you the finished product with a full face! This is including foundation, color corrector, the Too Faced Born This Way Concealer, Laura Mercier Secret Brightening Powder to set, and then eventually MAC Fix+ and Makeup Forever Setting Spray (I had a long day today).

Too Faced Born This Way Concealer FOTD

My thoughts?

I will point out that the doe-foot applicator for the concealer is much more flexible than other concealers. This is a pretty lightweight concealer that blends out really well and doesn’t feel very heavy under the eyes. I did use it to cover up a few blemishes and–despite it being very yellow in swatches–it covered nicely and blended well.

I did notice that the concealer settled a little bit in some lines under my eyes. I noticed this more when I set the concealer with my Ben Nye Banana Powder rather than the Laura Mercier Secret Brightening Powder (which strikes me as odd because the Banana Powder very rarely creases on me). I also felt the wear time on this was a little less than my regular concealer, the Urban Decay Naked Skin Concealer. It did wear well for about 5 hours before it started to break down. This is great for when I’m just going out, but it’s not too realistic for days when I work 8.5 hours and then have an event right after, unfortunately.

At the end of the day, I do like this concealer. It’s lightweight but it covers well, it blends very easily for days when I just want a little coverage but no foundation, and it is incredibly hydrating for the area under the eyes.

This concealer will launch on June 15th, 2016, and I hope you’re all able to give it a go!

Let me know your favorite concealers in the comments!