REVIEW: Milk Makeup Flex Concealer

Hello, beauty lovers! I am reviewing Milk Makeup Flex Concealer for you today! Sephora started selling Milk Makeup sometime this year, and I have not been able to try many products. I decided to pick up this product on a whim when my MAC Pro Longwear Concealer ran out entirely. I decided to review it for you!

When I originally bought this, I did no research at all. I was thinking it was going to be a squeeze tube, but I was pleasantly surprised at the doe foot applicator that popped out. It’s stiff and small, but it gets into the areas it needs to with ease.

Here are some swatch comparisons:

Left to right: Milk Makeup Flex Concealer in Light Medium; NARS Radiant Creamy Concealer in Custard; Too Faced Born This Way Concealer in Light Medium

Milk Makeup markets this product as a “full-coverage, long-wear concealer that bends with skin to conceal dark circles, blemishes, and more.” This is supposed to reduce the appearance of wrinkles and fine lines and hydrate the skin. Sounds perfect, right? I have skin that’s very dry around the eye area, so this sounded right up my alley.

Here’s what I look like bare-faced with no foundation, primer, or concealer:

In the following picture, I applied a moisturizing primer and Sephora 10 HR Wear Perfection Foundation. You can still see my dark circles a bit and the under eye bag crease (I know that will never go away without the use of injections).

And here is what my face looks like after concealer. The first picture is just concealer over the foundation, but the second picture is set with Laura Mercier Translucent Setting Powder:

My Thoughts

This is a pretty flexible concealer. That phrase seems weird to me, but that’s the only way to describe it. It blends easily, and it doesn’t flake as much as some other concealers. It does settle into my under eye creases, which is a huge issue for me. This is a more moisturizing formula, but it’s still not as moisturizing as the Too Faced Born This Way Concealer. Still, I think I like the Milk Makeup Concealer more just because of the longer wear power. However, I believe that when this concealer breaks down, it almost becomes powdery and settles pretty badly. I will point out though that putting this under my eyes didn’t irritate my eyes as much as usual when I do my makeup. I’m not sure if that is related to the concealer or just the way I’ve been doing my makeup lately. Overall, this concealer is just average. It has great coverage and flexibility, but it settles under the eyes a little too much for my liking.

Have you tried any Milk Makeup products? What are your favorite?